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[BANNER ADS] How do I view my Banner reports?

After logging in, please click on the Banners or Banner Ads tab, then, select the Reports sub-tab, this screen shows an overview of your banner results. -An Impression is an ad view, or a banner being presented. -A Click is an instance of a user clicking on a banner. -CTR (clickthrough rate) is the percentage of times that viewers click on a banner ad, causing a request for your Web site to be transmitted to the viewer. Click on "Calendar" to look at a Calendar Report showing the number of impressions and clicks you receive each day in a month. The Calendar Report tracks the number of impressions you have received each day for up to three months. We also display the number of visitors you have received because of those impressions. The first number represents your impressions for the day and the second number represents the number of clicks you received that day. To view reports from previous or next month, click the left or right arrow at the top. Your "Hit Ratio" measures how often your Web site is being accessed from your banner ads. It is a key indicator of the effectiveness of your banner advertising. The lower the ratio, the more effective your banner ads are in creating traffic for your Web site. Click on "Hourly Report" to see what's going on with your Web site every hour. The report shows you the number of times your banner is displayed - along with the number of clicks you have received - broken down by each hour of the day. We can present these hourly figures to you for Today, Yesterday, and as a Weekly Average in one clean and easy-to-understand report.

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